The Ripple Effect: A Study On The Impact Of Organisational Citizenship Behaviour On Individual Performance Among IT Employees At Coimbatore District

Abstract

This study explores the relationship between organizational citizenship behavior (OCB) and individual performance among IT employees in Coimbatore District and aims to identify the factors influencing the manifestation of OCB within this population. Organizational citizenship behavior involves discretionary actions by employees that extend beyond their formal job duties, positively impacting the organization. Through a Descriptive Research Design, data was collected from 117 IT employees in Coimbatore using non-probability sampling. Simple Percentage, Descriptive Analysis, and ANOVA were employed for quantitative data analysis. The study's findings reveal that ‘Seeking opportunities for creative contributions’ and ‘Supporting, mentoring new employees’ are the two crucial dimensions positively influencing OCB and individual performance. To foster these behaviors, organizations are recommended to establish innovation labs, encourage cross-functional collaborations, and implement mentorship programs. Moreover, emphasizing ‘Valuing employee efforts’ and implementing a robust ‘Peer recognition program’ can enhance employee morale and job satisfaction. Notably, age groups did not significantly influence OCB dimensions, except for ‘Organizational Culture and Values,’ emphasizing the importance of reinforcing core values tailored to different age groups. Years of experience significantly affected ‘Task Performance’ and ‘Perceived Organizational Support,’ warranting targeted training opportunities and supporting employees' well-being and growth. Additionally, educational programs should focus on promoting citizenship and alignment with organizational values. In conclusion, organizations in Coimbatore District should prioritize fostering a work environment that encourages creativity and mentorship to enhance employee engagement and performance. Recognizing and appreciating employee efforts through peer recognition programs is vital for establishing a culture of appreciation. By understanding the impact of demographic variables, organizations can tailor strategies that reinforce organizational values and support employees' growth. These findings provide valuable insights for organizations to implement targeted interventions, ultimately leading to improved organizational performance and employee satisfaction within the IT industry in Coimbatore District