Virtual Buying Behaviour Pattern Of Customers During Online Purchase – A Review

Abstract

Online shopping is a type of e-commerce that allows the customer to buy goods or services from online retailers over the internet. The customers purchase products from their own place itself. This study helps to identify the customer satisfaction and perception about online shopping. Due to digitalized market, most customers prefer online to purchase product. Customers prefer online shopping for time saving, cost effectiveness, variety of brands and product availability and also easy to return or cancel order. During COVID – 19, the customer chooses virtual shopping to satisfy their needs. If the demands are satisfied in a positive way the customer will lead to purchase more products through online. The customers have both positive and negative opinion towards online shopping. This may create threats to the shop. This study aims to identify the attitudes of the customer while purchasing online.