Social Media Marketing and Buying Intentions Among the Consumers of Home Appliances

Abstract

The promotion of a product or service using web-based social networking platforms and websites is known as social media marketing. The majority of these online social networking platforms have their own implicit information investigation tools, allowing businesses to monitor the progress, success, and engagement of promotions. The present study aimed to know the influences of social media marketing in buying intentions among the consumers of home appliances. 200 online customers in Erode district were purposively selected by applying convenience sampling. The study reveals that customers of home appliances will accept that the items are of top quality in view of the reasonable endorsement marks granted by outside organizations. Accordingly, they can guarantee that their web-based store is reliable by performing item assessments. Make a point to add the quality confirmation testament if any and furthermore attempt to definitively give every one of the insights concerning item. Online stores ought to offer 24×7 client assistance administrations and thoroughly prepared staff who can deal with the requests of clients without any problem.