The Combined Impact of Big Data and Sustainable Practices of Green Knowledge Sharing on Improving Organization's Competitive capabilities

Abstract

The present study aims to reveal the role of the combined impact of big data: (data volume, data speed, data value, data diversity, data credibility) and Sustainable Practices of Green Knowledge Sharing in their dimensions (eradication of pollution, protection of the knowledge environment, and sustainable development) in the competitiveness of: (Creative abilities, marketing abilities, financial abilities, managerial abilities, and human abilities), as study attempts to address a realistic problem reflected in the role of the combined influence of big data and sustainable practices of green knowledge sharing with MasterCard in Iraq in sustainable abilities, as the researcher distributed (350) questionnaire form randomly on a sample of Mastercart's employees in Iraq, and the number of forms valid for analysis (328) (93.71%), analyzed using advanced statistical software (SPSS.V.28 & AMOS.V.26), the current study pioneers its variables, as it addresses important variables that will highlight how the combined impact of big data and Sustainable Practices of Green Knowledge Sharing can be invested in improving the organization's competitiveness. Study summarized a set of conclusions, most notably the focus of the company's management on guiding workers to be obliged to continuously examine data to get rid of harmful and unhelpful data. This has enhanced the company's perception of the importance of viewing the use of big data in the development of its internal operations.