STUDY ON CULTIVATION AND MARKETING PROBLEMS OF TURMERIC GROWERS IN ERODE DISTRICT REGULATED MARKET KONGU REGION IN TAMILNADU

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Dr.K.SELVARAJU,MBA.,M.Phil.,Ph.D.
Mr.S.GUNASEELAN,II-MBA
Mr.P.GUNAL,II-MBA
Mr.J.KALANITHI,II-MBA
Miss.B. SHANMUGA PRIYA,II-MBA

Abstract

This study aims to identify and analyze the Cultivation and marketing problems faced by turmeric growers in the Erode district regulated market. The research focuses on understanding the challenges related to Cultivation practices, market access, price fluctuations, post-harvest issues, market information, and institutional support. Through a combination of qualitative and quantitative research methods, including surveys, interviews, and data analysis, the study provides valuable insights into the specific issues hampering the growth and profitability of turmeric growers in the regulated market. The findings of this study can inform policymakers, industry stakeholders, and turmeric growers themselves about the key areas that require attention and intervention to enhance the overall performance of the turmeric sector in the Erode district regulated market.

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Author Biographies

Dr.K.SELVARAJU,MBA.,M.Phil.,Ph.D.

ASSOCIATE PROFESSOR / MBA, K.S.R. COLLEGE OF ENGINEERING.

Mr.S.GUNASEELAN,II-MBA

Department of Master of Business Administration

K.S.R. College of Engineering (Autonomous), Thiruchengode-637215.

Mr.P.GUNAL,II-MBA

Department of Master of Business Administration

K.S.R. College of Engineering (Autonomous), Thiruchengode-637215.

Mr.J.KALANITHI,II-MBA

Department of Master of Business Administration

K.S.R. College of Engineering (Autonomous), Thiruchengode-637215.

Miss.B. SHANMUGA PRIYA,II-MBA

Department of Master of Business Administration

K.S.R. College of Engineering (Autonomous), Thiruchengode-637215.