Adopting Technology To The Role Of Narrative Design Strategies In Museum In China

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Huang Qiqiong
Mohd Mustafa Mohd Ghazali

Abstract

Culture has evolved into a fundamental asset from which the themes and narratives necessary for "placemaking" can be depicted. New tourist attractions, cultural routes, and heritage centres are constantly being built as culture is increasingly seen as a tool for advancing society and the economy. Consumers are on the lookout for new experiences because they are growing extremely wary of the same activities at every vacation spot. Given the significance of self-definition and cultural capital in post-modern society, innovative approaches to cultural tourism are worth considering. The purpose of this research is to define the role that narrative elements play in influencing creative products at museums in China. The outcomes from this research can achieve a higher level of integration among the objects in the museum and the delivery of information and impact to visitor experience based in developed narrative design using technology. In this paper, qualitative methods adopted, and the comparative of case studies analysis allows to provide design and ideas to guide the development of future exhibition spaces. The importance of creativity in the developing of new products, as well as strategies for adapting to the challenges of mass production, are both discussed.

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Author Biographies

Huang Qiqiong

City Graduate School, City University Malaysia, Petaling Jaya, Malaysia

Mohd Mustafa Mohd Ghazali

Professor, Faculty of Creative Industries, City University Malaysia, Petaling Jaya, Malaysia,