A Study On Buyer Behavior Towards E - Payments With Reference To Ujjain City

Abstract

Digital payments in India have been experiencing exponential growth. The future economy will be driven by cashless
transaction which will be possible only through digitalization of payment mechanism at different location such as smart
phone, internet banking, card transaction etc. The Indian government’s ambitious Digital India project and the
modernization of India Post paved the way for digital transition in the country.
The Digital India project aims to offer a one-stop shop for government services. The announcement of Demonetization
by Prime Minister Mr. Narender Modi created huge growth opportunity for digital payment in India and the digital wallet
companies garbed the opportunities with both the hands to expand their market share. Demonetization has presented a
unique platform for adoption of digital payment, as an alternative to cash for Indian consumers. The paper focuses on the
consumer behavior towards the adoption of digital payment. The study also analyses the factors influencing and the
satisfaction level of the consumers towards digital payment. It further identifies the problems in the adoption of digital
payment. A total of 100 respondents were selected in and around Ujjain and questionnaires were used as instruments.