Impact Of Social Media Marketing On Customer Buying Behavior

Abstract

It is essential to use social media marketing because it is one of the best tools and approaches for advertising of any kind. It is common knowledge that every businessman's main objective is to sell more articles by utilizing a variety of marketing strategies and techniques. It can undoubtedly boost the earnings of a range of businesses. The principal aims of this study are to ascertain the expected correlations between different forms of social media marketing, customer behavior, and activities, and to explore the ways in which social media marketing will ultimately impact the behavior of the most frequent users of social media websites.

The usage of social media websites is always changing to meet the social demands of website users, in addition to giving businesses more opportunities to market their products and services in a tailored way. Based on historical statistics, social media has significantly changed customers' perceptions about the buying process.

Social media has changed the power dynamics at the place where products are bought and sold online. It outlines their mindset and prospective role-playing as part of business marketing planning, and it illustrates several ways to handle them as marketing tools and tactics. The passive focus is on how social media is changing consumer behavior, while the active focus is on leveraging social media as a tool for personalisation and direct marketing. All clients now utilize social networking websites to a large extent, and these websites have a huge impact on these customers in many different ways.