The New Marketing Strategies Of Thermocol Pongu Fishermen In Southern Kerala Fish Landing Centers

Abstract

This paper tries to collect the operational and comparative aspects of pongu fisheries. Thermocol fishing is considered as the zero costing environment-friendly fishing method. This fishing method creates a large number of direct and indirect employment opportunities, leading to alleviating the scarcity of a large number of fishing hamlets in coastal Kerala. This paper could lead to the marketing channel; price spread analysis and open up significant supply chain initiatives and innovation strategies of zero or near-zero budgeting.