Effect Of Branding On Consumer Buying Behavior: A Study In Relation To Fashion Industry

Abstract

This study is done to analyze the effect of branding on buying behavior of consumer. Customers all over now prefer branded products. The purpose of this study is to have an in-depth understanding of consumer behavior and branding. The aim is to study the relationship between consumer behavior and brand. The goal of the study is to rely on the fact that the brand has an impact on consumers decision.