An Analysis Of The Impact Of Return Policies On Online Product Purchasing Behavior.

Abstract

Conventional marketing strategies are at risk due to the increasing number of online shoppers. Companies must adapt their marketing strategies to leverage the internet. Buyers can now access abundant information online, eliminating the necessity for salespeople to provide information. Online shopping, a type of e-commerce, is favored by customers and businesses for its convenience and extensive reach. With the rise in popularity of the Internet, professionals and scholars developed a greater interest in it. Consumers prioritize pricing, discounts, product variety, and shopping convenience. Shopping has gotten more convenient due to the internet. Opt for internet shopping to save both time and money. Online purchasing is convenient due to the availability of free shipping, savings, user-friendly navigation, and consumer reviews. Behavior is crucial in online transactions. Customers choose their retail channel based on the benefits associated with buying at a store, ordering from a catalogue or mail order, shopping while watching TV, or shopping online. Many internet retailers have reduced prices or improved their items due to their enhanced knowledge and decreased operational expenses. Internet-savvy online shoppers do better.