Future of Ai-Driven Marketing in B2b Automotive Ancillary Companies: Mumbai Industrial Areas

Abstract

A lot of people are interested in how the fast growth of artificial intelligence (AI) and other new technologies might affect marketing strategies. This is especially true for B2B car ancillary businesses in the Mumbai Industrial regions. This desire has grown because these technologies are being made faster than ever before. Since these technical advances are happening at the same time, this study looks at how marketing is changing, focusing on how artificial intelligence is changing marketing strategies and methods. This research looks at important issues, trends, and chances for marketers in the car auxiliary sector. For this, it uses a thorough study of the literature and data from twelve institutes across India that were studied over the course of five years. The results make it clear that businesses need to use AI-powered solutions and change the way they sell themselves in order to stay competitive in a world that is becoming more and more digital.