Research on the Adverse Effects of Advertising on Children

Abstract

This research aims to examine the impact of television advertisements on children, with a specific focus on understanding the potential negative effects of TV advertising on young audiences. The study utilizes secondary data analysis. Advertising serves as a form of communication, promoting various products, services, or ideas to audiences. This paper delves into the analysis of the adverse impacts of television advertisements on children. In today's society, television plays a significant role in our daily lives, and the influence of advertisements on children is increasingly concerning. The findings suggest that television not only provides entertainment but also prompts young children to demand certain products. Previously, children were not directly targeted by advertisers, but now they are directly appealing to them. Although advertisements raise children's awareness of various aspects such as entertainment, culture, news, sports, and trends, they also have negative effects on their minds. These adverse effects include misinterpretation and misunderstanding of the messages conveyed, leading to disruptive behaviors, conflicts within families, increased family expenditure, requests for less nutritious products associated with obesity and poor health, and imitation of celebrities. Despite some limited advantages, this paper primarily focuses on the negative effects of TV advertising on children and proposes measures to mitigate these effects and address associated challenges.