Papa John’s: A Strategic Marketing Case Analysis in the Pizza Industry

Abstract

Papa John’s, a multinational publicly traded corporation, previously headquartered in Louisville, KY, has relocated its operations to Atlanta, GA. Specializing in the pizza delivery and servicing sector, Papa John’s aims to assess its business model for strengths, weaknesses, opportunities, and threats (SWOT) to devise strategic alternatives. These alternatives are intended to enhance profitability for shareholders and expand market presence in a competitive pizza delivery industry. While Papa John’s has maintained a significant presence in the food delivery sector, it faces stiff competition from established brands like Domino’s, Pizza Hut, and Little Caesar’s Pizza. Consequently, the opportunities and threats identified in this analysis largely stem from Papa John’s position in the pizza delivery market.