A Study On Attitude And Perception Towards Women Entrepreneurship

Abstract

This study explores how attitudes and perceptions about women entrepreneurs interact in a complex way. It is critical to comprehend the complex elements impacting women's engagement in entrepreneurship as the global business landscape changes. The abstract delves into diverse aspects of attitudes and views, illuminating institutional, sociological, and cultural elements that influence the terrain of female entrepreneurship. Using an interdisciplinary approach, the study incorporates ideas from gender studies, economics, psychology, and sociology. It looks at how institutional frameworks, cultural expectations, and societal norms affect perceptions of women in entrepreneurship. The abstract also looks into how women's entrepreneurial goals and endeavours are impacted by personal beliefs, such as self-efficacy, risk aversion, and perceived barriers. The importance of encouraging surroundings, inclusive policies, and focused interventions in promoting women's entrepreneurship is highlighted by key findings. The abstract also discusses enduring issues that prevent women from pursuing their entrepreneurial goals, like networking opportunities, financial accessibility, and gender biases. It emphasizes how crucial it is to remove these obstacles in order to give women in entrepreneurship fair opportunity. Additionally, the abstract addresses new developments and effective strategies for encouraging women to start their own businesses, such as networking events, mentorship programs, and gender-sensitive legislation. It places special emphasis on the role that advocacy, education, and awareness-raising have in transforming perceptions and busting myths about women who pursue business. All things considered, this abstract offers insightful information about the dynamics of attitudes and views regarding women in entrepreneurship, with implications for researchers, educators, practitioners, and policymakers. The full potential of women entrepreneurs can be realized by society through the creation of an environment that supports diversity, equity, and inclusivity. This will spur economic growth, social advancement, and innovation.