New Media, Politics and Social Movements

Abstract

The mass media serve as a system for communicating messages and symbols to the general populace. It is their function to amuse, entertain, and inform, and to inculcate individuals with the values, beliefs, and codes of behaviour that will integrate them into the institutional structures of the larger society. In a world of concentrated wealth and major conflicts of class interest, to fulfil this role requires systematic propaganda. The paper seeks to highlight on the importance of New Media in contemporary politics and social movements of the world. It discusses how with the help of New Media political action is made easier, faster and more universal.