The Impact Of Digital Marketing On Growth In Brand Building Of Personal Care Products: A Comprehensive Analysis

Abstract

The digital revolution has fundamentally transformed the personal care products sector, with digital marketing emerging as a critical tool for growth. This paper investigates the impact of digital marketing strategies—such as social media campaigns, influencer partnerships, personalization, and data analytics—on the growth of the personal care industry. Using secondary data from peer-reviewed articles, industry reports, and case studies, the research analyzes how these strategies enhance brand visibility, consumer engagement, and sales performance. Findings indicate that digital marketing drives growth by fostering direct consumer connections, accelerating purchasing decisions through social commerce, and enabling brands to cater to diverse consumer needs. The paper concludes by outlining actionable insights for leveraging digital marketing to sustain long-term growth in the industry.