A Study on the Tribal Product Marketing and Its Socio-Economic Impact in Jawadhu Hills, Tiruvannamalai District

Abstract

With an emphasis on the socioeconomic effects on tribal craftsmen, this research investigates the marketing strategies of tribal items in Jawadhu Hills, Tiruvannamalai District. Tribal people in this area have historically produced handicrafts, agricultural commodities, and natural goods using indigenous methods. These products are subsequently sold locally or through a few select outside outlets. Evaluating current marketing techniques, comprehending their impact on income levels, and investigating the socio-economic ramifications of implementing contemporary marketing strategies are the goals of the study. Both quantitative and qualitative approaches were used to survey 200 indigenous craftspeople. The study examines the connection between marketing strategies and socioeconomic results using statistical tools such regression analysis, correlation analysis, T-test, and ANOVA. The results demonstrate how contemporary marketing strategies, such online sales and teamwork platforms, raise income levels, increase product sales, and improve community well-being. On the other hand, tribal goods' expansion and reach are constrained by conventional marketing strategies. In order to empower tribal craftsmen, boost their income, and support the region's general development, this study highlights the necessity of better marketing methods. According to the research, combining traditional crafts with contemporary marketing might guarantee these communities' long-term socioeconomic growth.