Marketing Efficiency of Seaweed in Sinjai Regency, South Sulawesi, Indonesia

Abstract

As a maritime country, Indonesia has a very diverse natural wealth consisting of biological resources, especially fisheries. Seaweed type of Spinosum sp. and Gracillaria Sp is a fishery commodity with important economic value and has global access which is exported to China, the European Union and Philippines. This study aimed to determine the form of marketing linkages and functions of seaweed marketing run by seaweed marketing institutions in Sinjai Regency, the role of farmer groups in influencing the seaweed marketing system in Sinjai Regency and the marketing efficiency of dried seaweed of Eucheuma Spinosum Sp and Glacillaria Sp in Sinjai Regency, Indonesia. This study used qualitative and linkages channels, marketing institutions and marketing functions, as well as market behavior through interviews and filling out questionnaires. The obtained presentation of the qualitative data during the implementation of the research was carried out descriptively. Quantitative data analysis was used to analyze marketing margins, and profit to cost ratio. The results of the marketing efficiency analysis showed that there were differences in costs, profits and margins obtained by each actor in seaweed marketing in Sinjai Regency. This difference was influenced by the implementation of marketing functions by each institution.