A Study On Sales Promotion Tools With Special Reference To It Industry

Abstract

Sales promotion is a marketing strategy that businesses use to generate increased sales and attract customers. It involves using a variety of strategies and plans to generate excitement and persuade customers to buy. These tactics often include discounts, specials, contests, free samples, coupons or other promotions. By offering an additional price or a special offer, advertising is designed to persuade consumers to choose a product or service over its competitors. Sales promotions are typically implemented limited for time to create sense of the urgency and encourage immediate in action. The study involves both primary and secondary data. Primary data was collected from customers in a structured questionary method. The sample size was fixed at 135. The data analysis was done by applying statistical tools like percentage analysis, correlation and chi-square, one-way anova and weighted average ranking method. The alternative hypothesis was proved significant. The ultimate objective is to drive short-term sales growth, create brand awareness, and cultivate customer loyalty. Through strategic and appealing sales promotions, businesses can effectively engage their target audience and boost their overall revenue.