Does E- Learning Platform Influence Fisheries Students Intent? Evidence From Tamil Nadu

Abstract

SWAYAM is a technology-mediated learning strategy with significant potential from an academic perspective
and has been one of the primary educational technology research over the past few decades. This current study
measures the role of the E-learning system and E-Servicescape dimensions on the satisfaction and intention of
students to use Swayam in Chennai city. The Descriptive research surveys used judgment sampling to collect
the data from 448 Swayam students of fisheries science, aquaculture engineering, fisheries business
management and fisheries enterprise management studying at Universities and Colleges in Tamil Nadu.
Besides, the relationships between the constructs were examined using the SEM technique, and the hypothesis
was statistically tested. The empirical findings reveal that information quality, service quality, system quality,
ambient conditions, design aspects, and social aspects significantly influence students' satisfaction, leading to
the intention to use the swayam courses. This study will help e-learning system designers comprehend EED
and SSD's effects on students and support long-term user relationships. The study's management implications
include the necessity for service providers to strive for quality improvement, provide online infrastructure for
higher education, and provide excellent service when it is most needed. The pattern of change should consist
of KAIZEN (improvement as an improvement), quality benchmarking, and ethical behavior toward society and
students.