Main Article Content
The development of industrial distribution in Indonesia to various regions is so rapid that it is synonymous with the development of a region. One of the famous brick industries in Jepara Regency, Central Java, Indonesia is the brick industry center in Kalipucang Kulon Village, Welahan District. The existence of the industry has an influence on socio-economic life because it is the main livelihood and improves the economy. On the other hand, there has been an increase in the phenomenon of air pollution due to burning, land use change, and former soil excavation pits. This study aims to formulate procedures / mechanisms for the environmentally friendly brick industry in Kalipucang Kulon Village. The method used in this study is a benchmarking method to compare environmentally friendly brick practices and the SWOT method (Strenghts, Weakness, Opportunities, Threats) for strategies for handling the impact of the brick industry. The results showed that there was a gap in production procedures between existing conditions and Indonesian National Standard (SNI) 15-2094-2000 concerning Solid Red Brick for Wall Pairs at the dough kneading stage and the baking stage. Thus, a brick production mechanism is needed starting from the selection of raw materials, processing, dough mixing, molding, drying, and proper burning and strategies to increase marketing and promotion to reach a wider market and better known to the general public; (2) improve and maintain the quality of brick business; (3) implement environmentally friendly production practices with quality technology and raw materials, and (4) optimize human resources and the number of tools/machines to support the production of environmentally friendly bricks.