A Study of Consumers’ Buying Behaviour on Herbal Products (with special reference to cosmetic products)

Abstract

Purpose: The objective research is to analyse the factors that influence the purchasing behaviour of the consumers regarding herbal and non-herbal cosmetic products.

Research methodology: The research is descriptive in nature. The researcher has chosen quantitative data collection method and secondary method in order to conduct the research.

Findings: Herbal products have a great influence over non-herbal products because people nowadays prefer herbal products as compared to non-herbal products. It is because in the recent times it has been observed that there has been an exponential growth of herbal skin care products in the market replacing the non-herbal products.

Limitation of the study: The prime limitation of the study was timescale and budget. This study is conducted via secondary analysis, it is compulsory for the researcher to develop proper questionnaires and select appropriate options for questions.