A Study Of Customers Perspective With Respect To Modern Payment System In Rural Area Of Sonipat

Abstract

Today, with the proliferation of the internet and digital technologies, the payment landscape has transitioned into an era characterized by instant electronic transactions. Particularly in India, a country with diverse demographics and a vast rural population, modern payment systems have become a crucial pivot point. Sonipat, a district in Haryana, embodies this transitional phase where rural communities are gradually integrating with digital financial mechanisms. This study aims to comprehend the perceptions, awareness levels, preferences, and concerns of the rural customers of Sonipat regarding modern payment systems.The paper focuses on the customer perspectives towards awareness, uses of payment modes and risk involved with respect to modern payment system. The study also analyses the factors motivate to the use of modern payment. It further identifies the challenges in the adoption of modern payment system with respect to rural area of sonipat.