A Study Of Digital Transformation And Its Impact Of Business And Management

Abstract

The development of new business models, procedures, software, and systems through the use of technology results in increased productivity, more lucrative revenue, and a stronger competitive advantage. Businesses achieve this by modernising their internal processes and business models, fostering employee productivity and innovation, and personalising their consumer interactions.

The implementation of digital transformation is now regarded the norm and a key element of a company's business transformation. Radical changes have been made to how businesses operate. The research hasn't looked at the full effects of key forerunners to the digital revolution on the performance of manufacturing firms, nevertheless. The study shows how digital transformation affects business performance and seeks to pinpoint the fundamental causes of the change. This article is innovative in that it examines digitalization, digital transformation, and digital technologies all at once while taking into account the firm's most developed functional areas.

The transition to a digital world is already underway. While Indian firms only adopt digitalization to varied degrees, Indian consumers are embracing it to an ever-greater extent. Indian firms must adapt to this new reality as international corporations depend more and more on disruptive technologies like cloud computing, 5G networks, blockchain, internet marketing, and 3D printing to stay competitive on a global level.