Understanding Consumer Awareness, Influential Factors, And Obstacles In Green Product Adoption

Abstract

In an era marked by increasing environmental concerns, the adoption of green products has become central to achieving sustainable consumption. This study delves into the complex landscape of green product adoption, with a focus on three fundamental aspects: consumer awareness, influential factors, and the obstacles that hinder the transition to an eco-friendlier lifestyle. The research is based on a comprehensive analysis of survey responses from a diverse sample of consumers.Our findings underscore the critical role of consumer awareness in shaping attitudes and behaviors related to green product adoption. Awareness emerges as a significant driver of consumer preferences, influencing their choices and purchase decisions. Furthermore, we identify influential factors that play a pivotal role in the adoption of green products. These include environmental consciousness, product quality, and pricing, highlighting the multifaceted nature of the decision-making process.In addition to exploring the positive drivers, our study uncovers the obstacles perceived by consumers on their journey towards embracing a more sustainable lifestyle. These obstacles, ranging from cost concerns to lack of information, shed light on the challenges that individuals face when trying to align their consumption habits with environmental values.This research offers valuable insights for businesses and policymakers seeking to promote sustainable consumption. Understanding the dynamic interplay of awareness, influential factors, and obstacles is crucial for designing effective strategies that encourage the adoption of green products and contribute to a more environmentally responsible society.