A Study On Consumer Buying Behavior Of Eco Friendly Products In Kanyakumari District

Abstract

The main aim of the study is to study the consumers’ perception on environmental concern relating to eco-friendly products and the attitude towards eco-friendly products. The study covered only consumers who are buying/using eco-friendly products in Kanyakumari district of Tamil Nadu state. The data collection method based on the sources including primary sources of data and secondary sources of data.

The present research is mainly based on primary data only, because the researcher collected the data for his own purpose and because the thesis is based on specific research hypotheses. The sampling units in this study are consumers who are buying/using eco-friendly products in Kanyakumari district of Tamil Nadu state. The sampling procedure adopted in the study is convenient sampling, a non-probability sampling method. 150 sample respondents were selected for the study. It is found that important to me that the products purchase and use do not harm the environment is the important perception on environmental concern relating to eco-friendly products and occupies the first rank and purchase habits are affected by concern for our environment is the next important perception on environmental concern relating to eco-friendly products and occupies the second rank. The study suggests the manufacturers and marketers could reduce the environmental impact associated with the consumption of a product by changing the source of materials, monitoring the carbon footprint, minimizing packaging, providing recycling options for product disposal.