Exploring Market Dynamics: How Gst Influences Consumer Behaviour And Sales Performance In The Indian Automobile Market"

Abstract

This study delves into the intricate market dynamics of the Indian automobile industry under the influence of Goods and Services Tax (GST), focusing particularly on its impact on consumer behaviour and sales performance. Through a comprehensive analysis of empirical data and industry insights, we investigate the nuanced ways in which GST regulations shape consumer decision-making processes and subsequently influence sales outcomes within the automotive market. By examining factors such as pricing strategies, taxation effects, and consumer preferences, we aim to elucidate the mechanisms through which GST influences consumer behaviour and, in turn, sales performance across different segments of the Indian automobile industry. The findings of this study provide valuable insights for policymakers, industry stakeholders, and marketers seeking to navigate the complexities of GST and optimize sales strategies in the evolving landscape of the Indian automotive market.