Performance Of Shoe Export Firms Located In Agra Cluster: An Empirical Study With Reference To Certain Environmental Factors

Abstract

The aim of the investigation is to study the influence of environmental factors on the performance of Shoe export firms located in Agra cluster. Descriptive method was employed to study the influence of certain environmental factors (socio-cultural, economic, political and technological factors) on performance of of shoe export firms. Investigator selected five (05) reputed Shoe firms located in Agra cluster though purposive sampling method and through random sampling method, total 100 participants were selected as sample units in this study.Self made instruments were used for assessing the influence of environmental factors and another instrument was used for assessing the performance of Shoe firms. Data collected were analyzed using linear regression analysis. The findings of the analysisshows that the Environmental factors (Socio-cultural Economic, Political and Technological) significantly influenced the firm performance (market share, increase sales, profit and achievement of corporate goal etc). As a result, Firms should do routine environmental scans, especially when entering global markets.