Empowering Women Entrepreneurs in the Globalized Era: Perspectives from Manipur, India

Abstract

Globalization profoundly impacts women entrepreneurs in Manipur, influencing societal transformation and economic dynamics. This study explores how globalization interacts with entrepreneurship in the handloom sector, highlighting women's pivotal role as drivers of societal progress. While globalization enhances cultural exchange and connectivity, it also presents challenges like cultural pollution and market dominance by multinational corporations. Using a mixed-method approach with primary data from 50 entrepreneurs, the study identifies strengths in product awareness and innovation among women entrepreneurs. However, it also reveals weaknesses such as limited project development skills, risk-taking ability, and networking opportunities. Opportunities include broader market access, cultural preservation, and technological advancements, but threats like vanishing small businesses and intense competition require strategic management and supportive policies for sustainable development.