Emerging Trends In Public Relations In India: An Analytical Study

Abstract

India’s public relations (PR) industry is experiencing fast transformations as a result of the technological developments, changing media landscapes, and evolving consumer behavior. The present paper examines new trends in PR in India such as the rise of digital media, influencer collaborations, data analytics, and corporate social responsibility (CSR). This research attempts to explore both current practices and provide forecasts for future development so that PR specialists can flourish efficiently operating within dynamic circumstances. Research findings have emphasized strategic innovation and adaptability as prerequisites to ensure continued relevance and effectiveness in today’s public relations.