A Way To Sustainable Development: Opportunities And Challenges

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Ms. Chintalapati Neelima Rani
Dr. A. S. Bedi

Abstract

This paper endeavors that the opportunities and challenges of sustainable development highlight how the current explanations of opportunities and challenges recognition, based on entrepreneurial know-how and economic motivation, are insufficient for modelling the recognition of opportunities and challenges for sustainable development by drawing from the literatures on entrepreneurial action and sustainable development. Our model suggests that entrepreneurs are more likely to find opportunities for sustainable development the more they understand about natural and communal environments, the more they believe their local environment is in danger, and the more altruistic they become. By reducing these consequences, we contend that entrepreneurial expertise is essential.

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Author Biographies

Ms. Chintalapati Neelima Rani

Research Scholar, Department of Management, Desh Bhagat University, Punjab.

Dr. A. S. Bedi

BTS, BHMCT, PGD in Intl. Hospitality Mgt., Auckland Univ.(In Campus-NZ),MA (Education), MBA, PhD. Director-School of Hotel Management & Tourism, Desh Bhagat University.