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Social media in today’s time, has become the primary source for consumption of knowledge in the form of content. It has proven to be a powerful tool for promoting and amplifying the reach of a number of products and services provided by various companies and brands. This trend has steadily made its way into the healthcare industry.
This co relates to recent rise in the clear aligners industry, their commercialization and wide spread advertising they put forward on various platforms. This article aims to highlight the relationship between the growth of the aligner industry and the increased display of these products on social media platforms.