Open Architecture for Loyalty Management System

Abstract

Loyalty Management System is a system which is intended to handle the programs which will be rewarding and attracting the customers of a brand to stay within the brand and reward them. Loyalty Program , otherwise called as points program where the prospective customers register for the loyalty program, keep accumulating the points and use the points for redemption. Industries like airlines,banking,telcom have heavily adopted loyalty program for catering the needs of their customers. The problem with the solutions implemented is it is customized to match that industry requirement.  Open Architecture is a fast-growing widly adopted framework in the current techno world. In this paper we try to propose an open architecture for loyalty management system. With the architecture proposed in this paper we can use the system across all the domains, rather than focusing on the current domain specific loyalty systems. In this architecture we use the concepts of open api , reference from tm forum loyalty management apis to derive the outcome