THE IMPACT OF GREEN INNOVATION STRATEGY ON GREEN PRODUCT DEVELOPMENT PERFORMANCE

Abstract

The objective of the study is to build a research model to assess the influence of enterprises' innovation strategies on the performance of green product development and competitive advantages of dairy processing enterprises in Vietnam. The study is based on previous studies and theories of innovation, thereby building a research model to evaluate the influence of innovation strategy on competitive advantage and green performance of enterprises. At the same time, the study has built a scale for the research variables. Therefore, future studies can build surveys and test research hypotheses.