IMPACTS OF WEBSITE REPUTATION ON CONSUMERS' PURCHASING DECISIONS

Authors

  • Thi Kim Lien Tran University of Economics – Technology for Industries
  • Thi Kim Phuong Tran University of Economics – Technology for Industries
  • Linh Chi Le Foreign Trade University
  • Thi Diep Uyen Doan University of Economics – Technology for Industries

DOI:

https://doi.org/10.53555/sfs.v10i2.1075

Keywords:

Website Reputation, Consumers' Purchasing Decisions

Abstract

The objective of the article is to build a model to evaluate the influence of website reputation on consumers' purchase intention. The study has reviewed the studies and theories from which to build a research model to evaluate the impact mechanism of website reputation on consumers' purchase intention. The study has also built a scale for the research variables, so future studies can conduct surveys and test the research hypotheses.

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Published

2023-06-15

Issue

Volume 10 - Issue 2 (2023)

Section

Articles