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Millions of small retailers in India, and even more employees working under them depend on the traditional way of selling goods and selling through their bricks and mortar shops for their livelihoods. While retail in India has been dominated by the offline retail market, and it still forms the majority chunk of the retail business in India, E-Retail, meaning to sell retail goods and services through the internet, is fast taking up its place. With an estimated growth rate of 25-30% per annum, it is soon to become the future of retailing in India. The present study aims to study the issue both from the shopkeepers' point of view as well from the consumers’ perspective. It also aims to analyze whether any remedial measures are being taken by the shopkeepers themselves in order to cope with the problem.