The Efficacy of Digital Advertising

Main Article Content

Ms. Swati Agarwal
Mr. Sandeep Saxena
Mr. Sunny Masand
Mr. Ashok Prem

Abstract

Digital marketing has become a prominent focus in contemporary business management. Within this realm, digital advertising has garnered significant attention due to its cost-effectiveness. In the digital age, communication between buyers and sellers has evolved, with the internet emerging as a powerful advertising medium as more individuals become internet-savvy. This paper aims to explore the effectiveness of digital advertising in generating awareness, interest, and preference for products, as well as facilitating knowledge dissemination and influencing purchase decisions. Additionally, it discusses the most preferred types of ads. The study concludes that consumers perceive digital advertising as both useful and entertaining.

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Articles
Author Biographies

Ms. Swati Agarwal

Assistant Professor-RNB Global University-Bikaner

Mr. Sandeep Saxena

Assistant Professor-RNB Global University-Bikaner

Mr. Sunny Masand

Assistant Professor-RNB Global University-Bikaner

 

Mr. Ashok Prem

 Assistant Professor-RNB Global University-Bikaner