Visual Anthropology: Preserving Community Cultural Heritage Through Ethnographic Films and Photography

Abstract

Visual anthropology plays a pivotal role in the preservation of community cultural heritage (CCH) by utilizing ethnographic films and photography as tools for documentation and representation. This research paper explores the theoretical foundations and practical applications of visual anthropology in the context of CCH preservation. Drawing on case studies, auto-ethnographic accounts, and scholarly literature, the paper examines how visual anthropology enhances cultural understanding, fosters community engagement, and contributes to the conservation of diverse cultural traditions. Through a comprehensive analysis, this paper elucidates the multifaceted roles of visual media in safeguarding and celebrating cultural heritage.