Advertisements and Brand selection and Brand perception: A Study of customer behavior in Andhra Pradesh

Abstract

Products, brands and advertisements are integral parts of the marketing. They seem to work together in bringing qualitative and quantitative changes in the lives of the public. Apart from the text and design semiotics which are part of the advertisement seems to play crucial role in their success. The markets in the capital region in Andhra pradesh seem to be growing after the division of the state and the formation of the new capital. In this context the researcher tired to study the contribution of these semiotics to the success of the advertisement.as a part of the brand building and brand selection semiotics in advertisement seems to be mediating the success. To understand their role of creating impact among the youth  the researcher tried to conduct a study. A total of 512 were surveyed and it has been found that semiotics play a mediating role in brand perception and brand selection among the youth with the help of pictures, background music, vividness etc.