Impact of Pictures and Colours of advertisements A Study of customer behavior in Andhra Pradesh

Abstract

Products and services are often marketed with the support of branding and advertisements. In this process of promoting the qualities of the products various factors such as creative pictures and colours might influence the customer. When supplemented with semiotics advertisements bring out best results and often they work together to make the ads more effective. Like signs, symbols, colours and vividness the pictures often influence the visual imagery of the eyes and become and important part of the advertisement seems to play crucial role in their success. In the newly formed and developing capital region of the state of Andhra Pradesh advertising is fast emerging as an important profession. In this context the researchers tried to study the contribution of the semiotics with special reference to pictures and colours in advertisements. To understand their role of creating impact among the youth the researchers conducted a study of 512 respondents. The results show that pictures and colours play a mediating roles in brand perception and brand selection among the youth.