A Study Of Challenges Faced By Indian Leather Industry In Domestic And International Market (2017-18)

Abstract

Leather Industry is one of the export oriented industries in India having an annual turn over of US$12 billion (approx.). The Industry occupies a prominent place in Indian Economy due to its substantial export earnings. Like any other Industry there are certain internal and external factors influencing the domestic and export performance of Indian Leather Industry.Through this paper an attempt has been made to examine the impact to major variables/factors affecting the export performance of leather and leather goods, using secondary data sources. This paper also tries to examine the strengths and weaknesses of Indian Leather Industry through SWOC Analysis and PORTERSFIVEFORCE Model covering two major cities famous for leather manufacturing and exports, i.e. Kanpur and Unnao districts of Uttar Pradesh, India.