Factors Affecting Satisfaction of Participants in the 2nd Southern Goat Festival, Hatyai Thailand
DOI:
https://doi.org/10.53555/sfs.v10i3.959Keywords:
Satisfaction, Goat, Participants, ThailandAbstract
The purposes of this study were: 1) to study the satisfaction of Participants in the 2nd Southern Goat Festival 2) To study factors affecting due to the satisfaction of participants in the 2nd Southern Goat Festival The samples in this study were 400 people who participants in the 2nd Southern Goat Festival between August 12-21,2022. The data were collected by questionnaires and analyzed by using percentage, average, standard deviation Multiple Regression Analysis to find factors affecting to the satisfaction of participants. The results showed that the majority were male, accounting for 71.50% of the total, while females comprised 28.25%. The age range of 25 to 35 years old had the highest representation, with 52.25% falling into this category. Participants between 36 and 45 years old constituted 25.75% of the total. The highest educational qualification among the participants was a bachelor's degree, with 69.75% of them holding this degree. The main occupations of the participants were diverse. Government officers represented 31.50% of the participants, students accounted for 20.50%, farmers comprised 22.00%, and individuals involved in personal businesses made up 19.50%. Participants learned about the 2nd Southern Goat Festival from various sources. Personal media for the highest percentage at 55.50%. Social media, with 43.30%. Two factors significantly influenced their satisfaction: occupation and the channels through which they received news about the Southern Goat Festival. The statistical significance, stated as 0.001, indicates a high level of confidence in the observed relationship. There are suggestions for organizing the next event as follows: 1) Organize a goat exhibit and allow visitors to participate in the activity (feed milk). 2) Increase publicity within the event so that participants The event was thoroughly acknowledged, 3) to increase the variety of products, and 4) such activities should be organized every year.
