Sustainable Banking- An Analysis of Customer Awareness, Attitude and Perceptions

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Dina Joseph, Dr. M. Vetrivel


Today the problems of global warming are now becoming worse due to the accelerated climatic transitions. The rising concern of the general public about the status of the natural environment is shared by financial institutions like banks, which are essential to society's growth. To fulfill this obligation, the banking industry has adopted the idea of sustainable banking. The present study analyses the customer awareness towards sustainable practices adopted by the banks and the perception of customers towards green banking.

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