A Study On Effectiveness Of Unethical Advertisement On Children’s Perception – With Special Reference To Chennai City

Abstract

Children are exposed to both ethical and unethical advertisements in today's liberalised and globalised economy. According to the American Psychological Association, a child is exposed to more than 40,000 TV commercials per year on average. They also provided shocking statistics indicating that children can recall the content after only one exposure to a commercial and have a desire to purchase the product. It is also critical to determine how far these negative advertisements affect children. Many parents are aware of the negative effects of advertising on their children, which outweigh the advertisement's message content.  It has also been observed that children who watch too much television tend to want more toys or other products. The majority of children are unaware that advertisements are simply marketing messages designed to persuade buyers. These messages in the advertisements, they believe, are not exaggerations, but rather truths.