Marketing and Distribution Channels for Fisheries and Aqua Products in India

Abstract

Aim/Purpose:- The aim of the research study was to know the marketing and distribution channel practices for Aquatic products in India. As we know that the E-Commerce and Digital Marketing is trending, not only in India and throughout the world. But, the Aquatic products and marketing in India, still not up to the mark. Due to the availability, uncertainty, storage, logistics, and other business practices are facilitating the E-Commerce for Aquatic Products. The present study aims to know the opinion of graduate and post graduates respondents regarding the bench-marketing strategies for promoting aquatic products in India. Findings:- The outcome of the research witnessed that, the usage of E-Commerce, logistics, cold storages, price stabilization, developing co-operative societies,  practices are essential for promoting Aquatic products in India. Research Methodology/Approach/Design:- Applied Descriptive Research Design, developed closed ended questionnaire, collected data of 50 samples from various graduates and post graduates with the help of Google survey form. Statistical tools:- Applied both descriptive and inferential statistics followed by applied analysis of variance (ANOVA), to test the variance in the opinion of respondents. Research limitations/implications: - The research it is restricted survey opinion of respondents of respondents of few students in India. Therefore, the outcome of the research cannot be generalized to all parts of the country. Originality/value:-  The outcome of the research witnessed that, the Aquatic forming in India should able to take the advantage of sophisticated technology like: E-Commerce, E-Business and Digital/online marketing. The content of the research has not copied from any sources. Type of Research:- The type of the research it is a descriptive research design.