Dissemination oriented SWOT Analysis of Ancient Poetry Regeneration on the Grand Canal of China

Abstract

This study focuses on several contemporary forms of recreation of ancient poetry on the Great Canal of China, and conducts a SWOT analysis of the two forms of recreation of ancient poetry, namely, the singing and dissemination of ancient poetry, and the dissemination of ancient poetry variety shows. This paper analyzes the strengths, weaknesses, opportunities, and threats of these two ways of recreation of ancient poetry, and summarizes and analyzes the strategies of SO, WO, ST, and WT in the current social context to achieve the best effect of dissemination. In order to further promote the dissemination of traditional culture in the areas along the Grand Canal of China, and ultimately promote the dynamic development of economic and cultural activities along the Grand Canal of China.