CUSTOMER COGNIZANCE TOWARDS CROWDFUNDING, INDIA

Abstract

Crowdfunding is a joint effort by individuals who contribute/invest funds either for business idea or for a cause with an objective of earning monetary or non-monetary benefits. Now a days, crowdfunding gaining popularity, with the support of which business owners succeeded in raising fund from vague group of virtual/online users. This article talks about level of acceptance, awareness towards crowdfunding, type of platforms used by the crowd, preferred set of sectors for funding and its future scope. This report also presents level of acknowledgement by the crowd as an alternate funding opportunity. The present research is based on Primary as well as Secondary data, and the responses are collected from entrepreneurs, corporate employees, Academicians and PG students from Management and Commerce disciplines. A sample of 100 respondents was chosen using convenience sampling for the study.