Relationship Marketing Analysis for companies wishing to project workforce

Abstract

The labor market operates under the same premise as any other product or service market in which there is supply and demand. There are great concerns that afflict the most suitable prospects for jobs in companies, since the job profiles of the last decade require great experience and intellectual skills for the positions to be filled in organizations. This situation creates difficulties for those Colombian professionals who recently graduated without any practical knowledge and with a lack of technical knowledge, thus increasing the number of unemployed professionals, who are raw and untapped human capital in Colombia. Therefore, there is a need to address the problem through relationship marketing, understanding factors that affect the gap between the requirements of the supplying market and the demanding market to achieve efficient communication between the parties and solidify the relationship between them.