Challenges and Opportunities in Seafood Marketing: An Empirical Study from the Seafood Industry Perspective

Abstract

Seafood is an important industry that provides a significant source of protein for millions of people around the world. However, the seafood industry faces numerous challenges when it comes to marketing its products effectively. This empirical study aims to identify and analyse the challenges and opportunities facing the seafood industry in terms of marketing its products. There are several factors that come into play when we include the marketing factor. These include investing in e-commerce platforms, emphasizing the health benefits and sustainability of seafood, and building strong relationships with consumers by providing high-quality products and excellent customer service. There are some related challenges that come with these opportunities. These are identified as price volatility, changing consumer preferences, and regulatory constraints. Overall, this study provides valuable insights into the challenges and opportunities facing the seafood industry in terms of marketing its products. By understanding these challenges and opportunities, seafood industry professionals can develop more effective marketing strategies that will help them reach a wider audience and increase their sales and profitability.